Marlboro Unlimited - BOLO Brand

I want to start off by saying, I am not a smoker; however, my dad is and I’ve had friends that were. The reason I know about Marlboro Unlimited is mainly because of those friends.


Marlboro is a Cigarette Brand that used to have a rewards program called Marlboro Unlimited (there was also a failed train promo by this name in 1995 that is an interesting read). Every pack of cigarettes had a point system, just like you see now for box tops for education. Smokers could save that part of their pack and after enough points, could redeem them for items, gear, coupons and even trips, just paying for shipping and or taxes if it applied. If you see something tagged Marlboro Unlimited it ONLY came from this rewards program, which was scrapped due to increased regulations by the US Government. That means that these pieces are rare, since so few were redeemed, and most importantly valuable.

Now they do currently have a rewards program that launched this year (2019), but it is not the same as the 90s/00s Marlboro Unlimited Program. You have to verify who you are on their website, and all the rewards you can redeem for are not Marlboro Branded.

I found this set of 4 Marlboro Unlimited Camp Mugs at GW for $4.25 for the set, and immediately put them in my cart. I didn’t need to research them, because I knew exactly what they were and that they were Vintage. I listed them for $39.87 with free shipping. I took a best offer of $36.00 on them and after fees of $5.40, shipping of $9.36, and original purchase price of $4.51 with tax, I made $16.73 profit on a set of coffee cups.

Rag & Bone - BOLO Brand

BOLO stands for Be On the LookOut, and this month’s BOLO is Rag & Bone.

Rag & Bone is a New York based clothing brand for both men and women that focuses on making high quality, well tailored wearable pieces. The brand itself is not yet vintage, as they were founded in 2002. They make everyday wear, and by everyday, I mean tee shirts, jeans, shorts, skirts, and shoes. Nothing really sets their pieces a part from any basic mall brand at passing glance, but once you see a piece of Rag & Bone clothing up close, feel it and wear it for yourself, you will understand it’s a bit more special. They make their garments from incredible fabrics, and the stitching is impeccable for even the most basic tees.


What does this mean for reselling? Why is Rag & Bone a BOLO brand?

Money. This brand is expensive. Hype beast, Supreme expensive. A basic graphic tee that has Love is the Answer on it, retails for $125.00. However, unlike Supreme, no one is faking it, and most thrift stores don’t know about it, so you can get it for a steal. Take for example this pair of Rag & Bone men’s plaid shorts. I bought these from a CHKD for $3.98, after squeeing for a solid five minutes, because I found it in my hometown in Gloucester, Virgina while visiting my parents. I sold this pair of shorts for $34.97 on eBay. After fees of $5.25, $3.97 first class shipping, and initial purchase price of $4.22, I made $21.53 off of one pair of plaid shorts.


Finding this brand in the wild is very rare, not only at thrift stores, but also retail. Sometimes you can find pieces in TJ Maxx or Marshall’s. This dagger scarf I found in Marshall’s for $29.99. Now I know that may seem like a lot for some of you, but it’s new with tags, and if you zoom in to see the original price, $30.00 is a steal. I sold this piece for $65.97, the day after I listed it. After $9.90 fees, $3.20 to ship it, and $31.79 purchase price, I still made $21.08 and it was a quick flip. If I had found it in the black or gray colorway, I would have kept it, because it was probably the nicest, softest piece of fabric I have ever touched in my life.

If you come across a piece of Rag & Bone either thrifting or in the shops, grab it, because it is a BOLO brand.